A few days before Christmas this year, Apple released a free app called "iTunes 12 Days of Gift".
The first "gift" would be available on 26th December 2012.
Now, there are already quite a number of "Paid-apps-gone-free-for-a-limited-time" app on the App Store. What makes this offering from Apple different from them?
On the 26th, when I launched the app, the gift was there!
It's an EP by Maroon 5! A 2-track plus a video EP.
This is an obvious different from the rest of similar app.
I was hoping to see what other goodies it got to offer.
To my disappointment, the following 2 days are just the same paid-app-gone-free apps. However, these 2 apps are real quality apps.
On the 28th December, I went to App Store's top "Free App" section and I see this:
The 2 free apps offered on the 27th and 28th December occupy the first 2 places with the main app itself taking 3rd place!
You don't see other paid-app-gone-free recommended by other app shoot up to the top spot like in this situation.
What an impact a big name company app (Apple in this case) can shoot an app to immediate fame.
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